was the result of a failed pitch.   When the competition created a fictitious character to author a print campaign for a TV network, we created Vernon (also fictitious) to write articles complaining to that TV network about the winner’s integrity.  Such was the conviction, authority and persistence with which Vernon wrote that the exasperated TV network - Bravo - finally offered him the opportunity to vent his obviously profound (albeit dubious) knowledge on the air.  










So Vernon became flesh - in the guise of a misunderstood but remarkably accessible academic played by writer and actor Simon Broad.  He appeared in trails and promos, and occasionally was given carte blanche to introduce or present movies and television programmes for hours on end.  His on-screen highlights included presenting from the cab of an ivory smuggler’s lorry in Africa, reorganising Fu Manchu’s diary and taking over from the film censor for a weekend.  Strangely, his New Year’s Eve spectacular was so dull even the camera crew went home early...


Audience research showed a high level of  appreciation for Vernon Thornycroft.   Surprisingly, his talents are still available, so if you’d like to use him - or any other characters we can develop for you - to present your programme or promote your message, let us know.  A showreel of Vernon’s greatest hits is available, you can watch clips of him on the W3KTS channel and you can follow his many trains of thought on his regular blog.